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“The Power of Simplicity” written by Jack Trout

A management guide by cutting though nonsense & doing thing right by Jack Trout

Pratik Shelar, Priyanka Mohite, Sampada Bhoite, Saras Kamble, Shaila Rane, Tejaswini Waghchoure from MBA 1st year has Participated in the presentation.


The group narrated the said topic. It started with the introduction by which audience get little information about the topic. Then the power of Simplicity has explained by the group members, different point of views of author has explained individually. Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” As topic goes on the marketing process, after that how the long term planning of organization and goals has explained. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. According to Jack Trout, the things that propose to streamline companies, like the ubiquitous “mission statements,” often end up bogging down operations by introducing unnecessary complexity where a straight forward approach may be more effective.


Thus “The Power of Simplicity” is very useful for the multiproduct companies as it use to identify the companies valuable product and plans to launch it. Under excellent leader company performes good, If he applies simplicity in his work.


Event Coordinator – Prof. Sadhna Kumari 


“Power, Influence and Persuasion” by Harvard Business Essentials

The aim of Book Review Presentation is to make the students aware/familiar and developing their reading habit. It is rightly said “When we open a book we open a new world”. As someone said “Books are the best friend a person can have”. A very popular saying which is undoubtedly a truth. The only thing that does not decay with time is knowledge and which is continuously involved in enhancing our lives. But now with the popularity of computers and video games, the love for reading books is fading away. People find difficulty in dedicating some time for reading and hence, are slowly and gradually forgetting the benefits of reading.

To develop the reading habit among the students PCMRD regularly conducts book review sessions. During this session not only the students reading skills but his/her presentation skills are also improved.


The group comprised of four students namely Satish Bidgar,Rohit Jadhav, Ashish gujrathi and Sudarshan Khare of MBA Ist year successfully presented a book “Power, Influence and Persuasion”by Harvard Business Essentials.


The presentation started with the explanation of the first chapter i.e The necessity of power getting deeper into it. This was followed by the explaination on sources of power, personal power, relational power and positional power. Specially this book is dedicated to be effective, managers have to be skilled at acquiring power and using that power to persuade others to get things done. This guide offers must-know methods for commanding attention, changing minds, and influencing decision makers up and down the organizational ladder. The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand our skills or a seasoned professional looking to broaden our knowledge base, these solution-oriented books put reliable answers at our fingertips. The ethics of power, influence and persuasion narrated the two standards to which ethical power must confirm, pressures on the ethics of young manager,the frequent use of manipulation and the five ways to create an ethical culture. All the participants has presented the whole book with complete awareness and the audience were also gracefully partcipated in the question answer session.


Event Coordinator – Prof. Sadhna Kumari


“360 Degree Feedback ” A Management Tool written by Peter Ward.

Ashish Dandekar student of MBA Ist year participated in the Book Review Presentation“Differentiate or Die” by Jack Trout on 28/09/13.


The presentation started with the Tyranny of choice, Unique Selling Proposition. “Differentiate or Die” This book is very deep and goes on to explain human motivation and the needs of business in the age of the transparent Internet. Concept is based on more than just a collection of marketing success stories. Differentiate or Die is an in-depth exploration of today’s most successful differentiation strategies. stuent explains what these strategies are, where and when they should be applied, and how they can help us carve out our own image in a crowded marketplace. Marketing executives in all types of organizations, regardless of size, can learn how to achieve product. The depth of information is probably best suited to professionals. Differentiate or Die outlines the many ways were we can achieve differentiation. It also warns how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven things that our competitors can do as well.


At the end of the presentation audience participated in question answer session which has given more clearification about the book.


Event Coordinator – Prof. Sadhna Kumari 


“Differentiate or Die” by Jack Trout

Ashish Dandekar student of MBA Ist year participated in the Book Review Presentation“Differentiate or Die” by Jack Trout on 28/09/13.

The presentation started with the Tyranny of choice, Unique Selling Proposition. “Differentiate or Die” This book is very deep and goes on to explain human motivation and the needs of business in the age of the transparent Internet. Concept is based on more than just a collection of marketing success stories. Differentiate or Die is an in-depth exploration of today’s most successful differentiation strategies. stuent explains what these strategies are, where and when they should be applied, and how they can help us carve out our own image in a crowded marketplace. Marketing executives in all types of organizations, regardless of size, can learn how to achieve product. The depth of information is probably best suited to professionals. Differentiate or Die outlines the many ways were we can achieve differentiation. It also warns how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven things that our competitors can do as well.

At the end of the presentation audience participated in question answer session which has given more clearification about the book.


Event Coordinator – Prof. Sadhna Kumari 

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