ONLINE INTERNAL VIVA – VOCE
18 MAY 2020
To inculcate research aptitude, PCMRD has been offering elective course – Industry
Analysis and Desk Research (IADR) to MBA I Semester II students. Under this,
students are expected to analyse various dimensions of the industry selected for the
study. They are:
Nature of the industry, players in the industry, market share of top three companies and their branding strategies.
Profile of distinguished top management personnel, CMD/CEO.
CSR activities of the companies under consideration.
Controlling ministry and/or regulatory authority, its objectives, functions, its role in the industry, etc.
Environmental issues affecting the industry.
Financial performance of the company by analyzing the ratios – to comment about its short term, long term and profitability position.
Technological advancements, if any.
Recent mergers and acquisitions.
Global issues affecting the industry.
This year fifteen groups were formed to analyse the above mentioned aspects. They
1. IT industry
2. Telecommunication sector
3. Tyre manufacturing industry
4. Dairy industry
5. Airline industry
6. Life insurance industry
7. Automobile (four wheeler) industry
8. Banking industry
9. Tractor industry
10. Retail sectors
11. Electronic goods industry
12. Petroleum industry
13. Automobile (two - wheeler) industry
14. Iron & steel industry
15. Cement industry
Onset of Covid-19 hampered all the supervision work related to reports. To avoid
academic loss, Dr. Divya Lakhani, Project Guide, carried out all the academic
activities through virtual modes. Emails and phone calls ensured that the process of
guiding the students about the intricacies of the project went on unhindered.
The viva –voce – marks the culmination of research work. Under normal
circumstances, a presentation is given by the group of students in front of the
examiner, following by a Question –Answer round. However, the prevalent Covid-19
crisis, delayed the conduct of presentation due to lockdown all over India.
To overcome this issue, Dr. Manoj Narwade, Director, PCMRD, motivated the team
to go online for the same. For the first time in PCMRD, Viva –voce was conducted
online thru Google Duo & Whatsapp on 18 May 2020. An overwhelming response
was received from the students and viva-voce was successfully conducted for
around 10 groups. It was an enriching experience for the students to be able to
connect with their batch mates and faculty and appear for the viva-voce.